E-commerce store — sportswear importer is an MKM Labs case study from 2023 for NDA / sportswear. The project covers online store in e-commerce and retail. An online store for a sportswear importer. WooCommerce with a product catalog, order handling, payment integrations and conversion optimization. Below we describe the challenge, solution, scope, technology stack and deployment outcome.
Success story
We delivered a WooCommerce store with a theme tailored to the brand, a product variant configurator, integration with Przelewy24/BLIK/Stripe and with InPost, DPD and DHL. Product pages optimized for conversion — gallery, size chart, reviews and cross-selling. An admin panel for the customer service team.
Business problem
A sportswear importer had been selling wholesale to brick-and-mortar stores. To go direct-to-consumer (D2C), they needed an online store that could handle several hundred SKU, variants (size, colour) and integrations with payments and couriers.
Solution
We delivered a WooCommerce store with a theme tailored to the brand, a product variant configurator, integration with Przelewy24/BLIK/Stripe and with InPost, DPD and DHL. Product pages optimized for conversion — gallery, size chart, reviews and cross-selling. An admin panel for the customer service team.
Results
Scope
Stack
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