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Sports blog — publishing platform: MMA, football, boxing

Sports blog — publishing platform: MMA, football, boxing is an MKM Labs case study from 2023 for NDA / sports media publisher. The project covers publishing platform in media and publishing. A sports blog with a category and tag system. MMA, football and boxing journalism — interviews, analyses, columns. Responsive design, optimized for SEO. Below we describe the challenge, solution, scope, technology stack and deployment outcome.

MKM Labs case study: Sports blog — publishing platform: MMA, football, boxing
Client
NDA / sports media publisher
Industry
Media and publishing
Year
2023
Type
Publishing platform

Success story

What we delivered

We rebuilt the platform on a modern stack (React + Node.js + PostgreSQL) with a custom CMS optimized for editors. Category system (MMA/football/boxing) plus tagging, an interview gallery, an analysis and column section and full SEO (meta tags, OG, sitemap, schema.org Article).

2023 year delivered
5+ work areas
React 19.2 main stack

Business problem

The challenge

The editorial team was publishing articles on an inherited WordPress install that was slow, had problems with mobile optimization and did not support efficient tag and category search. Google indexed old articles slowly and editors wasted time on formatting.

Solution

How we solved it

We rebuilt the platform on a modern stack (React + Node.js + PostgreSQL) with a custom CMS optimized for editors. Category system (MMA/football/boxing) plus tagging, an interview gallery, an analysis and column section and full SEO (meta tags, OG, sitemap, schema.org Article).

Results

Deployment outcome

  • Page load time cut from 4.2s to 1.1s (LCP)
  • Organic sessions up 3x in 6 months
  • The CMS simplifies publishing — editors post an article in 5 min
  • Full mobile compatibility (PageSpeed 92+)

Scope

What we delivered

Publishing platformCustom CMSSEOUX/UIContent migration

Stack

Technologies

React 19.2Node.js 26PostgreSQL 18.3Tailwind CSS 4.3

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